Alcopops News and Research

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New data shows a clear trend of supersized alcopop consumption among underage drinkers

Supersized alcopops are ready-to-drink flavored alcoholic beverages with high alcohol content that are disproportionately consumed by underage drinkers. There can be up to 5.5 standard alcoholic drinks in a single 24 ounce can, so consuming only one can of supersized alcopop is considered binge drinking, and consuming two cans can cause alcohol poisoning.

26 Mar 2021

Cheaper supersized 'alcopops' a serious risk for underage drinkers

Experts have warned that alcopops are posing a new threat to underage drinkers. These alcopops are ready-to-drink flavoured alcoholic drinks that contain more alcohol than usual, they warn.

12 Jun 2019

Young drinkers underestimate the effects of supersized alcopops, shows study

College students seriously underestimate the effects of drinking a new class of beverages being marketed across the country, according to a new George Mason University study.

11 Jun 2018

Research to determine whether messages about drinking provide clear warnings

Alcohol industry magazine ads reminding consumers to "drink responsibly" or "enjoy in moderation" fail to convey basic public health information, according to a new study from the Johns Hopkins Bloomberg School of Public Health.

4 Sep 2014

Ads adhered to existing regulations and codes still contain unhealthy content

A new report from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health calls into question whether existing federal and voluntary standards for alcohol advertisements curtail potentially damaging content and protect public health.

16 Nov 2013

Britain children urgently need protection from alcohol marketing, say experts

Children in Britain are more exposed to alcohol promotion than adults and need much stronger protection, warn experts on bmj.com today.

28 Feb 2013

First study to examine relationship of risky content in alcohol ads to youth exposure

The content of alcohol ads placed in magazines is more likely to be in violation of industry guidelines if the ad appears in a magazine with sizable youth readership, according to a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. Published in the Journal of Adolescent Health, the study is the first to measure the relationship of problematic content to youth exposure, and the first to examine risky behaviors depicted in alcohol advertising in the past decade.

9 Aug 2012

A dangerous combo – schoolies warned

Pharmacy researchers at the University of Sydney are warning HSC students to take it easy on caffeine, alcohol and smoking during Schoolies Week, particularly young women using oral contraception.

14 Nov 2011

Labelling fails to address major knowledge gap on alcohol risks

The liquor industry’s decision to voluntarily include health warning labels on alcohol is a welcome move, but alone is unlikely to make a significant impact on the health and social consequences of alcohol abuse and binge drinking in Australia.

12 Jul 2011

Australian drug survey reveals teenage drug use trends

According to the latest national drug survey, ‘2008 Australian Secondary Students Alcohol and Drug Survey’, more school students use the drug ecstasy, but fewer of them smoke. The report came out this Tuesday.

18 Jan 2011

TV alcohol advertising ‘watershed’ called for in the UK

Protestors in Britain have called for a ‘watershed’ for alcohol advertising on TV amid claims that millions of children watched the ads during live World Cup games. Alcohol Concern UK says that children as young as four watched alcohol ads from brands such as Stella Artois, Magners, Fosters, Carling and WKD during the World Cup.

18 Oct 2010

Youth rally for ban on Alcoholic Energy Drinks in California

To advocate for the passage of AB 1598 – Authored by Assembly Member Jim Beall (D-San Jose), the measure will prohibit the import, production, manufacture, distribution, or sale of caffeinated malt beverages (Alcoholic Energy Drinks – AEDs) in California.

1 Apr 2010

Link found between teenage viewership and alcohol advertising on cable television

A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings show that ads for beer, spirits and "alcopop" aired much more frequently when more teens were watching.

21 Aug 2009

Australian youths use labels to pick strongest drink at lowest cost

Contrary to the industry's position that visible drink labels will promote responsible drinking, young people are, instead, using these visible standard drink labels to increase or even maximize the amount of alcohol they consume at the lowest cost possible.

13 May 2009

Australia's top medical experts throw their weight behind alcopops tax increase

Australia's top medical experts have called for the retention of the 'alcopops' tax and have wholeheartedly thrown their support behind the Federal Government's plans to reintroduce the tax.

11 May 2009

Doctors say cut binge drinking by cutting down the sale of cheap booze

The medical profession in Britain has called for action on the sale of cheap alcohol because they believe it is fuelling an epidemic of binge drinking.

8 Apr 2009

Many adults feel that alcopops encourage underage drinking

Opening a tall cool beverage during the ball game or at a backyard cookout on a hot day is what families do.

6 Apr 2009

Calls for a change in alcohol culture and promotion

According to a new report from the University of Wollongong in New South Wales, 90% of 12 to 17-year-olds in the state have used alcohol; the report also reveals that the level of risky drinking by adults has decreased from 50% to 30% in men and 37 to 27% in women.

14 Dec 2008

The effect of alcohol advertising on young people

The advertising of alcohol, the marketing of alcoholic products, peer pressure and parental influence all play a part in the level of alcohol consumption among young people.

4 Jun 2008

Doctors call for taxes on junk food and subsidised fruit and veggies

The Australian Medical Association (AMA) is calling for taxes on junk food and sugary drinks and subsidised fruit and vegetables to beat the obesity epidemic.

5 May 2008