Leveraging opportunities within the largest and fastest growing segments of the insurance industry, newly launched Insphere Insurance Solutions(SM) (www.insphereinsurancesolutions.com) has engaged Hill & Knowlton to lead its corporate communications and media relations efforts.
Insphere Insurance Solutions, which is backed by a group of private equity investors that includes affiliates of The Blackstone Group, Goldman Sachs and Credit Suisse, expects to be the nation's largest independent career agent distribution group in America offering life, health, long-term care and retirement products exclusively for the small business and the middle-income markets.
"We selected Hill & Knowlton for their expertise in strategic communications and extensive experience in the insurance industry," said long-time insurance industry executive Philip J. Hildebrand, chief executive officer, Insphere Insurance Solutions. "As a new company, we require smart, strategic thinking from our communications partner. Hill & Knowlton has been excellent to work with and was the right choice for us."
The small business and middle markets are growing exponentially. More than 30 million middle-income households are faced with significant financial challenges, including rising unemployment, increasing concerns about healthcare inflation, loss of insurance benefits at their workplace, and uncertainty around the future of Medicare and Social Security. For small businesses, as economic pressures have intensified even those that currently offer health insurance to their employees are faced with the difficult decision to reduce or eliminate coverage.