Published on October 12, 2009 at 7:50 AM
Research and Markets (http://www.researchandmarkets.com/research/665612/cough_cold_and_al) has announced the addition of the "Cough, Cold and Allergy (hay Fever) Remedies in China" report to their offering.
The Cough, Cold and Allergy Products in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, child-specific products, antihistamines
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report?
- Get a detailed picture of the cough, cold and allergy (hayfever) industry
- Identify factors driving change
- Understand the competitive environment, the market's major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
Key Topics Covered:
Executive Summary
- Headlines
- Trends
- Switches
- Growing Health Awareness and Disposable Incomes Fuel Growth
- Vitamins and Dietary Supplements Lead Growth
- Amway Leads Fragmented OTC Healthcare
- Chemists/pharmacies Lead But Direct Selling Grows Fastest
- Steady Growth for Forecast Period
- Key Trends and Developments
- Rising Health-consciousness and Self-medication
- Convenience Becomes Increasingly Important
- Lifestyle Changes Shape Growth
- Players Increasingly Focus on Specific Consumer Targets
- Deep-rooted Tradition Impacts OTC Healthcare
Source: Euromonitor International