Research and Markets (http://www.researchandmarkets.com/research/60274f/biopharma_quarter) has announced the addition of Decision Resources, Inc.'s new report "Biopharma Quarter: Key Trends and Events of the Second Quarter of 2009" to their offering.
The first Phase 0 trial results, the first fruits of Japan's biosimilar pathway, the first straightforward use of the social marketing tool Twitter to advance a drug franchise, the first moves of the EU to regulate third-party mentions of pharmaceuticals, the first encounter with the H1N1 strain of influenza. These firsts of the second quarter of 2009 are among the developments that companies in the biopharma sector should consider in the context of their business strategies. This report provides biopharma players with event- and trend-related alerts, explanations, and models to heed.
Scope
- Events Perspective: Phase 0 trials, iloperidone approval, warfarin payment decision, FDA reform, orphan drug funding, DTC advertising, regulation, social marketing, Twitter.
- Deals Perspective: Deals compared with prior time periods; deals by company, therapeutic area, technology; deals focusing on H1N1 and stem cell technologies.
- Generics Perspective: Japanese biosimilars, leading generics companies, generics dealmaking, generics-based healthcare savings.
- Strategy Perspective: Focus on the H1N1 flu (swine flu) pandemic.
Questions Answered in This Report