Netpulse, the only interactive media platform for fitness centers and active lifestyle consumers, announced today that it has secured $3.1 million in Series A funding led by Javelin Venture Partners with participation from DFJ Frontier. Netpulse will use the investment to continue the development of its interactive entertainment platform, which is specifically designed for integration into both fitness equipment and personal viewing screens (PVS) on cardiovascular machines. Rollout of the platform will begin in premier fitness centers later this year.
The ubiquity of entertainment options and the rising popularity of on-demand video and its accessibility from multiple devices have created a unique opportunity for Netpulse to transform fitness equipment into a personalized entertainment distribution medium using its patented custom content delivery system. With the Netpulse platform, fitness centers can offer their members access to live high-definition television, on-demand videos and music, iPod/ iPhone connectivity, personalized workout data, and connection to social media in a personalized user experience that is universally compatible with all exercise equipment.
"Netpulse is hitting the media trifecta," said Jed Katz, Managing Director of Javelin Venture Partners. "With Netpulse, the people exercising will have a much more enjoyable workout, the gyms benefit from lower attrition and by being able to run loyalty programs and the advertisers get a solid 30 minutes of attention from a highly targeted, affluent consumer. We're extremely excited to support a company that is poised to redefine the connection between exercise and entertainment forever.”