Research and Markets(http://www.researchandmarkets.com/research/e7e6d1/european_mobility) has announced the addition of Frost & Sullivan's new report "European Mobility Aids Markets" to their offering.
Increasing Social Presence of Disabled People Drives Demand for Mobility Aids
The United Nations (UN), related organisations and the EU governments have been making earnest efforts to provide equal opportunities to the disabled populations. Governments believe that getting them into a working environment will improve not only their social status, but also the country's economy. One of the biggest gainers of these initiatives is the mobility aids market, as most countries have systems that partially or fully finance the disabled person's adaptation to the workplace. Moreover, mobility aids are no longer considered mere supporting devices, but a measure of the status and social acceptance of the disabled. The increased employment and the consequent improved lifestyle have created a huge market for aids that are attractive, colourful and multifunctional. In such a scenario, continuous research is imperative to stay abreast of customer demands. Market participants are working on developing unique materials for various types of aids to enhance the posture of patients as well as make the products flexible and portable. Such innovative devices are likely to find higher uptake.
Small and regional manufacturers of mobility aids will feel heartened by the rising levels of obesity in Europe, across age groups. The changing patient demographic of mobility aids is throwing up huge opportunities for these manufacturers to increase production to meet the escalating demand from the expanding geriatric population. "Demographic changes have also led to a higher need for homecare," says the analyst of this research. "With growing pressure to curb hospital spending, homecare is considered the best alternative." Further, as more numbers of elderly people are trying to be socially active, the demand is not being restricted to standard wheelchairs, but has extended to include mobility scooters as well.