Research and Markets (http://www.researchandmarkets.com/research/d989be/the_top_10_worlds) has announced the addition of the "The Top 10 World's Leading Diagnostics Companies" report to their offering.
A New Thought-Provoking Report on Performance, Capabilities, Goals and Strategies of the Major Competitors in the Worldwide Diagnostics Market
Rationale & Objectives
A strategic assessment of the competitive environment is unquestionably one of the highest priority management responsibilities -- task crucial to business survival, growth and profitability. Timely and factual competitive intelligence is vital to the success of all business functions, especially Planning, Marketing, R&D and Manufacturing. In a highly dynamic and fragmented in vitro diagnostics market, besieged by intense competition, rapid pace of technological innovations, and the uncertainty regarding future government regulations, the ability to anticipate new competitive product introductions and marketing strategies is particularly important... and can spell the difference between success and failure.
The Top 10, is designed to provide the in vitro diagnostics industry executives, as well as companies planning to diversify into the diagnostics field, with strategically significant competitor information, analysis and insight, critical to the development and implementation of effective R&D and marketing programs. The study's major objectives include: