Published on November 9, 2009 at 7:45 AM
Asymtek, a leader in dispensing, coating, and jetting technologies, announces that it will soon begin a process of refreshing its visual brand identity and be known as Nordson ASYMTEK. This modification is part of an initiative by its parent company, Nordson Corporation, to identify its businesses in the marketplace more clearly and consistently. All other aspects of what was formerly called "Asymtek" will remain the same.
"While we may be changing our look, we are not changing the way we do business," said Nordson ASYMTEK president, John P. Byers. "Regardless of our visual identity, we remain the same strong organization that we have always been and will continue to provide the same outstanding products and high level of customer service that our customers have come to expect."
The Nordson ASYMTEK identity changes will be phased in and are expected to be completed in 18 months. The updated identity will include a new logo, new designs for marketing materials, and a name modification to Nordson ASYMTEK. Since 1996, Asymtek has been a proud part of the Nordson family of businesses. The new brand identity reflects this relationship and helps emphasize the network of global resources, capabilities, and financial strength that allow Nordson ASYMTEK to meet customer requirements.
Source: Nordson ASYMTEK
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