Relaxation drinks exhibit the potential to have rising sales as antidotes to stress: Study

Research and Markets (http://www.researchandmarkets.com/research/0a5ab7/relaxation_drinks) has announced the addition of the "Relaxation Drinks Case Study: Providing an Antidote to Stress with an Anti-energy Drinks Offering" company profile to their offering.

This case study on relaxation beverages forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at the potential of the sector and at two key players Drank and Slow Cow, to see how the small but growing sector has been influenced by energy drinks and seeks to make its own mark on the functional drinks market.

Key reasons to purchase this title

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market

Key Topics Covered:

CATALYST

SUMMARY

ANALYSIS

• Relaxation drinks is a sector of functional drinks that has emerged as a counter-trend to energy drinks
• The North American energy drinks sector has experienced buoyant growth
• However, energy drinks are increasingly vilified for their high caffeine and sugar content
• Although relaxation drinks launches are currently small, they have the potential to have rising sales as antidotes to consumer stress
• A key ingredient of relaxation drinks is the de-stress ingredient theanine, while fruit flavors and health claims are popular
• Drank beverage - aiming to make relaxation drinks cool
• Slow Cow: using satirical branding to aid awareness in relaxation drinks
• Conclusion

For more information visit http://www.researchandmarkets.com/research/0a5ab7/relaxation_drinks

Source: Datamonitor