Published on November 20, 2009 at 12:56 AM
Research and Markets (http://www.researchandmarkets.com/research/ae46e9/ostomy_and_inconti) has announced the addition of the "Ostomy and Incontinence Products - A Global Market Perspective" report to their offering.
Growing proportion of elderly population and rising incidence of incontinence diseases comprise the driving forces for ostomy and incontinence products market.
Incontinence market is riding on the wave of new and advanced products that are aimed at ensuring improved comfort for the patient. The market is showing clear signs of shift in consumer preferences with the arrival of new products. Traditional undergarments, normally used for heavy incontinence problem, are being fast replaced by the new pull-on pants imitated after children's training pants. With better medical facilities extending life and involvement in more number of activities, elders are pushing demand to new heights for products that provide protection and avoid embarrassment. Rising incidence of diseases such as bowel cancer, diseased colons, among others have pushed up the need for surgeries, thereby generating a demand for ostomy supplies.
These and other market data and trends are presented in "Ostomy and Incontinence Products: A Global Market Perspective" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.
http://www.researchandmarkets.com/research/ae46e9/ostomy_and_inconti