Published on November 25, 2009 at 7:55 AM
Reportlinker.com announces that a new market research report is available in its catalogue: Probiotics - A Global Update of Market Trends & Opportunities
http://www.reportlinker.com/p0164205/Probiotics---A-Global-Update-of-Market-Trends--Opportunities.html
Probiotics are considered to be the vital healthcare concept of the 21st century. As people become increasingly health conscious, preventive medicine in the form of probiotic foods is gaining popularity. While already widely known and put to extensive use by Asians and Europeans, the trend for probiotics is catching up with the world populace. Probiotics is witnessing extensive scientific research work as new probiotic strains and new applications are under development. Apart from gastrointestinal problems, new target areas for probiotics include inflammatory diseases, allergy prevention, cholesterol reduction and prevention of colon cancer.
The issue of genetically modified cultures, however, threatens the market. To counter this problem, many marketers are promoting their products to be free from genetically modified organisms (GMOs). Some supplement companies in order to increase their market share are making health claims that are misleading and lack scientific evidence. This may influence the market negatively, as consumer confidence in probiotics products gets tampered and it requires high marketing efforts to get them back to the market.
These and other market data and trends are presented in "Probiotics: A Global Update of Market Trends & Opportunities" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.
SOURCE Reportlinker
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Posted in: Miscellaneous News
Tags: Allergy, Antibiotic, Atopic Dermatitis, Biotechnology, Cancer, Cholesterol, Colon Cancer, Dermatitis, Diarrhea, Education, Irritable Bowel Syndrome, Lactobacillus, Nutrition, Probiotic