Published on December 22, 2009 at 5:59 AM
Jeans too tight? Could be just what the doctor ordered. A new study reveals women would be more likely to start a new exercise program if they couldn’t fit into their favorite jeans (52 percent) than if they received advice from their doctors (37 percent), according to a study by Kelton Research for fitness equipment leader Nautilus, Inc.
“It’s important to have equipment that’s convenient, simple to use and intuitive. That’s exactly what Mobia™ delivers: a home machine that leaves no room for excuses for not working out.”
Nautilus, which this fall introduced the Mobia™ home cardio machine to deliver a workout as easy – but twice as effective – as walking, conducted the survey to learn more about how women view fitness.
While 79 percent of the women surveyed said they would make a resolution to “start a new fitness routine” in the New Year, almost half will be looking for a fitness regimen that fits into their busy lifestyle. That’s a tough challenge - nine out of 10 women believe they lack the time, energy and motivation to exercise.
“My clients know they should move their bodies 30 minutes a day, but establishing the routine is the hard part,” says fitness expert and Mobia™ advisor Jay Blahnik. “It’s important to have equipment that’s convenient, simple to use and intuitive. That’s exactly what Mobia™ delivers: a home machine that leaves no room for excuses for not working out.”
Walking is a favorite activity of people everywhere: 67 percent of survey respondents listed it as the easiest form of exercise. Because of its unique design, Mobia™ turns walking into a powerful cardio workout, making sticking with a routine easy and efficient. It burns up to twice the calories as walking on a treadmill at the same speed, cutting workout time in half. Mobia™ strengthens the core, builds endurance and improves balance by combining the movements of the most popular and effective gym equipment: the forward motion of a treadmill, the stepping motion of a stair stepper and the low-impact benefits of an elliptical.
As extra motivation for consumers to start – and stick with – a regular workout schedule, Nautilus guarantees that users will see and feel results after just six weeks of using Mobia™ for 30 minutes a day, three times a week when combined with a healthy diet.
Source: Nautilus, Inc.