Published on January 13, 2010 at 6:48 AM
Research and Markets (http://www.researchandmarkets.com/research/805b2b/otc_healthcare_in)
has announced the addition of the "OTC
Healthcare in the US to 2013" report to their offering.
“OTC
Healthcare in the US to 2013”
This databook provides key data and information on the OTC healthcare
market in the US. This report is a comprehensive resource for market,
category and segment level data including value, distribution share and
company & brand share.
Scope
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Contains information on: analgesics, medicated skin product, topical
OTC, traditional, indigestion, cough & cold, plasters & Bandages,
vitamins and first aid kits
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Market, category and segment level information on value with historic
(2003-2008) and forecast (2009-2013) data
-
Category level company and brand share as well as distribution share
information for 2007 and 2008
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Category level company and brand share as well as distribution share
information for 2007 and 2008
Highlights of this title
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The market for OTC healthcare in the US increased at a compound annual
growth rate of 3% between 2003 and 2008.
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The cough and cold preparations category led the OTC healthcare market
in the US, accounting for a share of 23%.
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Leading players in the US OTC healthcare market include Johnson &
Johnson, Wyeth and Schering-Plough Corporation.
Key reasons to purchase this title
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Develop business strategies by understanding the quantitative trends
within the OTC healthcare market in the US
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Design effective marketing and sales strategies by identifying key
market categories and segments
-
Identify key players within the market to plan lucrative M&A,
partnerships and agreements
Source: Datamonitor