Report on OTC healthcare market in Western Europe from Research and Markets

Research and Markets (http://www.researchandmarkets.com/research/31dd04/otc_healthcare_in) has announced the addition of the "OTC Healthcare in Western Europe to 2013" report to their offering.

“OTC Healthcare in Western Europe to 2013”

This databook provides key data and information on the OTC healthcare market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

• Contains information on: analgesics, medicated skin product, topical OTC, traditional, indigestion, cough & cold, plasters & Bandages, vitamins and first aid kits
• Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights of this title

• The market for OTC healthcare in Western Europe increased at a compound annual growth rate of 2.4% between 2003 and 2008.
• The cough and cold preparations category led the OTC healthcare market in Western Europe, accounting for a share of 18.2%.
• The leading players in the Western European OTC healthcare market include Johnson & Johnson, Bayer AG and GlaxoSmithKline Plc.

Key reasons to purchase this title

• Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Western Europe
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements