Published on February 5, 2010 at 12:07 AM
PSKW & Associates LLC of Edison, New Jersey, which owns the Loyalty Rx Co-pay Card, has purchased Triax Media LLC of Irvine, California. At the same time, PSKW has licensed the purchase to its subsidiary, Centricity Group LLC of Mendham, New Jersey.
Centricity owns unique technology-based solutions to help its pharmaceutical clients manage physician and patient communications. The purchase of Triax Media complements those services by adding Triax's own proprietary technology in the areas of relationship marketing, personal and non-personal promotion, conventions and medical education.
"The acquisition also allows Centricity to develop new products, including those linked with our parent company's Loyalty Rx Co-pay Card, which effectively enhances patient acquisition, retention and compliance," noted Larry O. Buzbee, Centricity's COO. "With an office in Irvine, we now have a presence in the important West Coast market, in addition to our existing three offices strategically located to service our clients: two in New Jersey, and one in the Philadelphia area.
Chuck Morton and Paul Mastracchio, co-founders of Triax Media, will remain with Centricity in senior business development roles.
"The company will also use the current office space Triax has in Louisville, Kentucky," Morton pointed out, "The alignment of PSKW and Triax technology will offer Centricity a one-of-a-kind technology platform built on years of proven market solutions."
"We are extremely excited to share combined communication tools that will have a positive impact on our clients and their target audience," added Mastracchio.
SOURCE PSKW & Associates
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