For any parent the birth of a new child is a cause for celebration, a magical, unforgettable moment. Now parents who give birth at California Pacific Medical Center will be able to mark that moment, and help families less fortunate than themselves, through a new program called Tiny Treasure Tributes.
Tiny Treasure Tributes are donations made in the name of the newborn child. The money raised is then used to fund services at our Women and Children's Hospital and at our St. Luke's Campus. Because the money is not earmarked for any specific purpose it can be used for the highest priority needs, such as purchasing new equipment, expanding programs, and helping poor, uninsured and low income families. Collectively each donor can make a significant difference.
"When people think of philanthropy they usually think of wealthy people making substantial donations," says Mark Kimbell, President of the CPMC Foundation. "But we wanted to create something that allowed the parents, grandparents, family and friends of the baby to make donations, as a way of celebrating the new arrival, and also of thanking the doctors, nurses and other staff who helped them bring a new life into the world."
"We are proud of the success of our Family-centered care," says Bernadette Smith, Chief Administrative Officer at CPMC's Women and Children's Hospital. "We now deliver more than half the babies born in San Francisco every year, and we do everything we can to make sure that it's a wonderful experience for the whole family. Programs like the Tiny Treasure Tributes support our efforts and help us do an even better job."