inVentiv Health, offering best-in-class clinical, commercial and consulting services to the healthcare industry, announced the launch of inVentiv Health Communications/Europe, a new company that brings together inVentiv's advertising, public relations, public policy, market access, medical education, marketing, branding and digital services in a unified offering serving Europe.
"All of inVentiv Health's existing communications brands, along with their many industry clients, will benefit from this enhanced model that addresses growing opportunities in healthcare. Never before has there been a better time for us to more proactively encourage and assure access to the wide range of industry talent available through our communications agencies," said Paul Meister, Chief Executive Officer of inVentiv Health.
Advertising agencies such as GSW Europe and Junction 11 will now operate as inVentiv Health Communications/Europe, while other companies, such as Chandler Chicco Companies, will continue with their brand names, but now operate under the auspices of the new "super-agency," inVentiv Health Communications/Europe.
inVentiv Health Communications/Europe will be led by Bob Chandler, Senior Vice President of Marketing and Communications of inVentiv Health and founder of Chandler Chicco Companies – PRWeek's top-ranked healthcare communications agency in Europe. According to Meister, "Given Bob Chandler's track record of success within the European market, he's the ideal choice to lead our efforts."
"The power of the well-regarded assets of inVentiv Health Communications/Europe, now working in greater unison, will have a profound impact on how we tackle opportunities emerging every day in the evolving European healthcare environment," Chandler said. "Our new way of going to market is designed to facilitate a multi-disciplinary approach to driving plans and programs that reach intended target audiences with greater speed and relevancy. We believe this efficiency will generate financial savings for our clients," he further explained.
SOURCE inVentiv Health