Sep 19 2011
The Wall Street Journal: Health Law Puts Cigna In Ad Mode
Cigna Corp. is starting a national ad campaign Monday crafted to appeal to individual consumers, a sign of the industry's growing focus on a segment that is set to expand substantially under the health-overhaul law (Mathews, 9/19).
This article was reprinted from kaiserhealthnews.org with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente. |