Published on December 12, 2012 at 12:11 PM
"The messages on longevity gains associated with physical activity that were developed in this paper meet all three of those characteristics," Janssen added. "That is, people will understand what it means if you tell them they will live 2½ years longer if they become active."
Sara Bleich, Ph.D., assistant professor of Health Policy at the Johns Hopkins Bloomberg School of Public Health, said presenting the issue as "years of life gained" versus "years of life loss" raises the classic issue of the carrot or the stick, that is, when it comes to behavior change, do people prefer to be rewarded or penalized?
"For healthy behavior changes such as dieting or smoking, rewards have been shown to effectively motivate behavior change," she continued. "From the current research, it is unclear whether rewards or penalties are more effective at motivating behavior change, but it is clear that rewards do work."
Source: American Journal of Preventive Medicine