AACC, a global scientific and medical professional organization dedicated to better health through laboratory medicine, unveiled an updated brand identity today that reflects the organization's commitment to help laboratory professionals adapt to the changing healthcare environment and continue to do what they do best: provide vital insight to physicians, so patients get the care they need.
"The laboratory professionals that make up AACC's membership play an essential role in saving lives and making people healthier," said AACC CEO Janet B. Kreizman. "With this updated brand identity, we created a visual shorthand to show that AACC promotes new thinking and new skills to help laboratory professionals address the complexity of an evolving healthcare landscape while working to advance patient health."
AACC begins the official launch of its updated identity today, with the opening of the 2014 AACC Annual Meeting & Clinical Lab Expo and the redesign of AACC's magazine, Clinical Laboratory News. AACC's brand update will continue to be rolled out throughout the year.
"AACC works to inspire scientific breakthroughs and provide essential, clinically-relevant content, so laboratory professionals can discover new adaptive solutions that advance patient care and bring better health to all people," said AACC President Steven H. Wong, PhD, DABCC, FACB. "We have a new look, but our vision remains the same: better health through laboratory medicine."