Launch new medical devices with customized simulators

The best demonstration

Make optimal use of time spent with physicians by offering the best demonstration of your device, no matter where you are. By concentrating on the standout features of your device and placing it in a physician's hand allows them to understand the main benefits for the diagnosis and treatment of various pathologies.

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Maximum impact

Offer physicians newfound confidence and the skills when regularly using your devices. VirtaMed simulators introduce physicians to a diversity of pathologies and train them for complications, affording them the confidence to routinely plan procedures with your devices.

Recognize and reward training with integrated certificates upon completion of training courses.

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Reliable sales enablement

VirtaMed is an established leader in customer support and usability. Possessing a customer satisfaction rating of over 95%, VirtaMed is confident when it comes to equipping your field team with a dependable solution that delivers consistency.

VirtaMed’s global support and logistics teams are on hand to assist you in the delivery of hands-on training.

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Faster onboarding

Provide your field teams with a rapid and intense onboarding by integrating devices into a simulator. Simulation training offers an unparalleled hands-on experience, which reduces any learning curves and encourages team members to perfect their demonstration.

For companies introducing new medical devices to market, the question is how to inform the commercial team and healthcare practitioners on the unique features of the product. With a multitude of tools available, from cadaver labs to e-learning, where should high-fidelity virtual-reality simulation be deployed?

The short answer is: everywhere. From presenting your product at conferences to training sales partners and physicians, high-fidelity virtual reality simulation is a rapid and economical way to effectively sell your product while setting you up for success.

High-fidelity virtual reality simulation isn't just a substitute for conventional simulation; it's better.

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Seeing is believing

Medical device companies often push the limits when pioneering technological development and medical science. What this means is that as a new device is released, the manufacturer and specifically the salesperson, must explain clearly and quickly how and why the latest device is better than any of the alternatives.

The optimal way to show this is via a ‘live’ demonstration, and a high-fidelity VR simulator enables you to get as close as possible to the clinical environment.  

Custom high-fidelity VR simulators are striking, drawing the attention of health care practitioners to your booth.

More productive and longer visits are likely to occur because physicians can get hands-on right away, offering more opportunities for engagement. As physicians build up a realistic understanding of what the procedure entails meaning they are willing to try that first case.

Better training equals higher device adoption and improved clinical results

Extensive physician training is vital when inspiring confidence towards the latest devices and ensuring that the device is being used optimally.

When training and developing manual skills, improving understanding of the procedure and developing the capacity to overcome potential complications are amongst the leading factors for healthcare practitioners when adopting a new procedure.

High-fidelity VR simulation allows healthcare practitioners to practice until they (and you) are safe in the knowledge that they are adept and ready to transition into a clinical setting.

A number of companies with high-fidelity VR simulators now utilize the technology to test physicians objectively on their capacity to carry out new procedures with new instruments.

One such instance was the launch of the Rezūm™ Water Vapor Therapy device in 2015, for which VirtaMed designed a high-fidelity virtual-reality simulator. Predicated on the videos from 197 different patient procedures in the pivotal Rezūm II study, five procedures were developed that were considered very representative.

The simulator scored how effectively the physicians carried out the procedure; in training, a physician must obtain a minimum score of 85 percent on each of the five cases prior to going on and conducting their initial patient case(s).

This proficiency-based approach to training is taking off, both in the areas of general physician training the medical technology field.

According to a study carried out by the Arthroscopy Association of North America, blending simulation with step-by-step learning targets delivers significantly better results in comparison to conventional education or training on a simulator lacking objectively set, quantitative benchmarks.

High-fidelity VR simulations can be specifically designed for your device, following any suggested procedure steps as per the Instructions For Use (IFU). They can also be designed to train for particular pathologies and complications, which influences a physician’s decision in choosing your device for even the most complicated of patient cases.

When presenting pioneering devices and procedures, some medical device companies have discovered the benefits of offering simulation training to a wide range of related healthcare professionals, from the full OR team to those associated with recovery and rehabilitation.

This method is utilized to enhance a general understanding of any advantages as well as the potential risks involved.

Reduce training costs

Owning a high-fidelity VR simulator will limit the costs associated with delivering training programs and the expense of marketing and selling.

It is widely acknowledged that several of these costs are ongoing, such as running cadaver labs, and others are more implicitly implied, such as the waiting times for the scheduling of appropriate patients in the OR for your procedure.

High-fidelity virtual reality simulators can be accessed on-demand, so you can provide the experience of utilizing your device in an office or classroom setting. It is, therefore, possible to rapidly train as the simulator is always ready to go and limits the dependency on a proctor for individual feedback.

Simulation training is also easily repeatable: it makes no difference if a physician requires 2, 20, or 200 procedures to accomplish proficiency levels; there are no further costs involved.

Designing simulators does necessitate an initial investment, but this is considerably less than the costs of developing new devices. Development can begin prior to device approval, and the simulator can also be utilized for training the physicians that will benefit from your new device for pre-market clinical trials.

Clinical training

Efficiently train clinical specialists by utilizing a high-fidelity VR simulators. Simulators are mobile and can be taken to conferences, seminars, workshops, as well as for 1-1 training sessions.  

Similar to physicians, sales staff can use the simulator as necessary until they are proficiently comfortable with the new device. A confident salesperson familiar with how the device is trained is more attractive to potential customers than a salesperson only speaking from a hand-out or other form of simulation.  

While it is normal that the field sales team and clinical specialists will change throughout the lifetime of a medical device, a high-fidelity VR simulator guarantees consistent training content is offered to the same standard. On-demand training significantly lowers the onboarding time of any new team members.

Why VirtaMed?

VirtaMed possesses years of experience in developing customized high-fidelity virtual-reality simulators, working with some of the biggest medical technology companies around the world.

VirtaMed has recently announced a partnership with Smith + Nephew to design a custom simulator, building on existing partnerships with leading companies such as Medtronic, Hologic, and Boston Scientific. Irrespective of size and scale, each company is afforded the individual attention that they deserve.

VirtaMed’s experience, in combination with the option of utilizing an established technology and software platform, means that VirtaMed can reduce development time and limit the resources required to transpose the latest procedures into high-fidelity virtual reality.

About VirtaMedVirtaMed

VirtaMed believes that all patients should experience world-class surgical excellence. Since 2007, we empower surgeons to reach proficiency by integrating intelligent simulation into medical education.

Today, there are over 100 VirtaMedians worldwide, with innovation headquartered in Zurich, Switzerland, and a global network of expert partners. VirtaMed’s simulation and advanced data analytics are embedded into medical education in collaboration with hospitals, medical societies, and life science companies.

VirtaMedians passionately live innovation in a customer-oriented, agile, diverse and inclusive work environment.


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Last updated: Jun 17, 2021 at 4:57 AM

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