New industry ecosystem design to change effect of asthma worldwide published

Blue Spoon Consulting Group, LLC, today published its design for an industry ecosystem to change the effect of asthma worldwide. Available for download through the Blue Spoon Consulting website (www.bluespoonconsulting.com), the ecosystem makes novel linkages between industry players to create new health and economic value. The strategy innovation is centered on designing systemic collaboration around shared marketspace, unifying stakeholders to simultaneously grow business and improve health outcomes.

“Systems Marketing: A new operating model for pharmaceutical marketing”