Obviously there is no magic bullet for smokers to quit as if there was they would be using it & there would be no smokers.
So is this is yet another expensive research program designed to keep researchers in their jobs?

I found out something interesting resently that the more smokers that take part in smoking cessatoin campaigns the more absolute numbers of quitters one is likey to get. Simple metrics. So there for why are there not camapigns like the ones run in Canada to encourage smokers to participate. Quit & win campaigns done on a large scale there delivered 46,000 smokers participation this year alone.

I am running one here in Australia called the Quitober Challenge that I hope to emulate the likes of Driven to Quit in Canada. You know that makes sense.