Jamba collaborates with Think Wow Toys to launch EZ-2 MAKE! Jamba Juice Smoothie and Ice Pop Maker

Jamba, Inc. (Nasdaq: JMBA) announced today the launch of its newest retail offering, the EZ-2 MAKE! Jamba Juice(TM) Smoothie and Ice Pop Maker, a Jamba Juice-branded toy blender designed to bring the smoothie-making experience to children nationwide. Created together with Think Wow Toys, the EZ-2 MAKE! Jamba Juice Smoothie and Ice Pop Maker will be available at a leading toy retailer, starting mid-November. The toy blender will be available to additional U.S. retailers beginning January 2010.

Targeted to kids aged eight and older, the EZ-2 MAKE! Jamba Juice Smoothie and Ice Pop Maker is a fun, interactive toy blender that brings the Jamba smoothie making experience into the home to inspire and excite kids and parents alike about better-for-you eating. Kids can have fruit smoothies or frozen treats at home in minutes by simply following the fun recipes in the instruction book included with the blender. It's a perfect gift for the holidays.

"This at home blending experience is one way to accomplish our goal of developing fun, interactive Jamba-branded products that inspire and simplify healthier eating for both children and adults," said James D. White, president and chief executive officer, Jamba Juice. "We believe there is untapped potential to extend the Jamba brand into the retail market through the introduction of innovative products, like this child's blender, in relevant categories."

"Jamba Juice is a recognized leader in the world of better-for-you eating and a huge favorite of kids across the country," said Scott Bachrach, president of Think Wow Toys. "It's an ideal pairing for us and we think this new product will be a hit with parents and children alike."

SOURCE Jamba, Inc.