Proscape CLM6 software enables customers to reach full competitive potential

Proscape Technologies, the pioneer and global leading provider of Closed Loop Marketing (CLM) software for Life Sciences companies, today announced that one of the largest pharmaceutical companies in the world has elected to capitalize upon Proscape's market-leading software platform as the key component of their global sales and marketing strategy. An end-to-end CLM solution, Proscape CLM6™ software enables customers to reach their full competitive potential by driving more effective, multi-channel customer interactions to generate significant cost savings and improve overall company performance.

Working in concert with Proscape for more than five years, the customer currently has Proscape's software platform deployed across the U.S. and in target markets in Europe and Asia. Upon execution of the enterprise-wide deployment, Proscape's software will be running in every market worldwide on tens of thousands of employee computers, representing approximately 50% of the customer's global employees. The entire global field sales force will use Proscape software to detail doctors, while the brand marketing, medical and regulatory teams will use the ShowReviewer™ module to support distributed, multi-user, review, comment and approval processes for interactive, CLM content. In addition, local market users will create and manage high-quality content using the Content Design & Packaging Suite, which reduces the time, effort and cost associated with content creation, supports content localization and streamlines the assembly, review and revision process to support the execution of all critical requirements of content creation.

The global deployment will impact the entire customer organization and ensure significant results. These include higher sales resulting from consistent physician e-detailing; greater insight into doctor attitudes, behaviors and needs; and millions of dollars in annual savings by creating and maintaining all global creative content using Proscape tools.

"Proscape is committed to teaming with our customers as they transition from a paper-based marketing effort to a digital, multi-channel Closed Loop Marketing solution," said Derek Pollock, President, Proscape Life Sciences. "This expanded partnership is exciting for the entire industry and revolutionary in the CLM space. We are confident that even more thoughtful, strategic alignment will guarantee unparalleled achievements including reduced costs and enhanced message relevance, effectiveness and reach."