According to a study published in the January/February issue of the American Journal of Health Promotion, a peer-reviewed journal devoted to health promotion, health plan members who participated in fitness-related activities within an incentive-based health insurance wellness program had significantly lower healthcare costs.
The study examined the medical claims data over one year of 948,974 adult members of South Africa's largest private insurer, Discovery Health. Of these members, more than 62 percent (591,134) registered for Vitality™, an incentive and reward-based health promotion program offered by Discovery Health to its members. In the United States, the health improvement program is offered independently by The Vitality Group, a member of Discovery Holdings Limited.
"Employers continue to struggle with increasing healthcare costs and the growing prevalence of chronic diseases, but more and more are turning to population health management programs as a solution," said Arthur C. Carlos, CEO of The Vitality Group. "Incentive-based wellness programs are designed to change behaviors and improve the health of their members. By improving health in a sustainable way, it is possible to reduce costs over the long-term."
The findings: hospital cost savings and shorter stays
Engagement in an incentive-based wellness program was associated with lower healthcare costs. For those members who were admitted to a hospital, the length of stay and frequency of admission was significantly less for participants who were active in fitness-related activities.