Model Metrics has launched Pharma2GO Spring '10, a comprehensive sales force automation solution specifically designed for the pharmaceutical and life science industries that extends the power of Salesforce CRM to mobile devices.
Pharma2GO Spring '10 is part of Model Metrics' 2GO Mobile Cloud platform that addresses the needs of sales representatives and others who work in the field and require an efficient and well-designed offline solution. Pharma2GO is designed to maximize effectiveness before, during and after the sales call. An elegant offline interface simplifies customer profiling, signature capture, sample management, and call reporting. Advanced analytics enhances customer targeting to drive sales. The solution lets mobile professionals access and modify records in Salesforce CRM online or offline -- in hospitals, hotels, retail locations, airplanes, or on the road -- in a secure and scalable manner. When an internet connection is available, updated data is automatically synchronized with Salesforce CRM.
Already in use by some of the world's leading life sciences companies, Pharma2GO allows sales reps to: