American Specialty Health Incorporated (ASH), a national health and wellness organization, recently announced that it had won four Gold and two Silver Aster awards for excellence in healthcare marketing and advertising. The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc.
ASH received Gold awards for its How to Build a Fit Company® guidebook, company-wide "Watch It" Challenge promotional materials, Quit Smoking for Your Sweetie, Valentine's Day tobacco cessation poster, and its Silver&Fit program's Healthy Aging classes. The company won Silver awards for its Healthyroads® New Year's Resolution Challenge magnet and for its "Stepping It Up" 2008 Year in Review brochure.
The 2010 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participants' entries competed against similar-sized organizations in their category. Entries must score at least in the top 85 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.
"It was an honor to have American Specialty Health participate in the 2010 Aster Awards Competition. ASH's Gold-award-winning entries placed in the top five percent of the nation. The quality of this year's entries went well beyond the judges' expectations," said Melinda R. Lucas, Aster Awards Program Coordinator.
All winners are posted on the Aster Awards website, (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national health care marketing magazine.
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