Bupa has announced the launch of the first part of its new health section online at bupa-intl.com, featuring more interactive content and 50 medical factsheets for an international audience. The new factsheets have been organised into theme pages that address some of Bupa users' key concerns regarding issues such as travel and healthy living choices.
The factsheets and health themes have been prioritised by Bupa International's managing director, Dr. Sneh in collaboration with the eComms team. Bupa will also be looking into how it can further optimise the online health section in the future, taking into account both statistics and customer feedback. The health section will function as a resource for existing members who can seek advice and information.
April 2011 will see the launch of the second part of the project which is a series of interactive health risk assessments that will help inform users and guide them towards making the right lifestyle choices. Once the health risk assessments have been implemented Bupa will communicate the launch to the wider external market.