BioMedGPS launches enterprise-wide Business Intelligence Hub for life science industry

BioMedGPS, the leader in healthcare business intelligence and competitive metrics, today launched the first enterprise-wide Business Intelligence Hub for the life science industry. SmartTRAK™ is a comprehensive, easy-to-use, web-based business intelligence solution that integrates real-time market data and analysis with the power of information technology (IT) accessible throughout an organization, fostering an innovative collaborative approach to market strategy and driving better decisions.

Serving as a centralized repository of business intelligence and competitive metrics, SmartTRAK facilitates a unified market perspective across an enterprise, helping organizations drive their strategic initiatives. SmartTRAK includes 5-year detailed market forecasts, BioMedGPS expert analysis, real-time and deeply sourced data on market drivers, competitors, products, regulatory and reimbursement information. SmartTRAK features built-in collaborative tools and project-based DataBanks that can be personalized and augmented with external data, charts and documents.

"SmartTRAK enhances an organization's market understanding with our rich data and expert analysis. Easy-to-use drill down tools and real-time data deliver a decision-ready framework. BioMedGPS is the first to create a Business Intelligence Hub designed to integrate within an organization's existing IT infrastructure," states Sharon O'Reilly, CEO of BioMedGPS. "SmartTRAK is an important part of modernizing business intelligence within the Life Science industry," continued Ms. O'Reilly.

Business intelligence software is most widely deployed as a performance management tool, according to a recent Market Trends report from Gartner Inc. SmartTRAK advances this trend with built-in enterprise collaboration tools, content augmentation, download and sharing capabilities; all available online, providing 24/7 access. As a business intelligence hub, SmartTRAK facilitates 360º longitudinal views of products, markets and competitors. No newsletter, report or database provides this level of functionality and operational value to an enterprise. SmartTRAK helps drive better decision-making and increases communication across an enterprise.

At market launch, SmartTRAK modules include Orthobiologics, Spine, Wound Biologics and Extremities. BioMedGPS continues to expand the content of SmartTRAK with new modules including Sports Medicine, Regenerative and Total Joints available in Q411 and Q112, respectively. New innovations in SmartTRAK's analytical tool set and DataBank functionality are also expected to come online in the first quarter of 2012.