Brili launches new app for families with ADHD kids at 2015 APA Convention

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Brili Inc., the company that creates technology to help kids succeed, today launches an app for families challenged with ADHD at the 2015 APA Convention. The conference will feature over thirty different presentations focused on ADHD, indicative of the pervasiveness of a condition affecting millions of children. Brili will be showcasing how their app can help families manage the challenges of ADHD during the hectic and challenging back to school crunch.

According to the U.S. Centers for Disease Control, Attention Deficit and Hyperactivity Disorder (ADHD) affects as many as 11% of all kids. Making matters worse is the high heritability of ADHD: 25% of parents of ADHD kids likely also suffer this chronic life challenge.

ADHD includes problems such as difficulty sustaining attention, staying on task and impulsive behavior. Sufferers also may struggle with low self-esteem, troubled relationships and poor academic performance. The Brili™ app gives families a fun way to manage the daily routines that are essential for success at school and at home, yet are so challenging with ADHD.

Brili's founder, Pierre Seguin, is a father whose own family faced these struggles. "Apart from medication and therapy help, there is a real need to involve the whole family in consistent and structured routines," says Seguin. "It's not that the kids don't want to get dressed, and leave for school on time. It's that they can't. They feel failure deeply." Relief is in sight now that families can download Brili™.

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