Published on April 25, 2004 at 3:59 PM
The Royal Pharmaceutical Society of Great Britain’s network of Branch Public Relations Officers (BPROs) will encourage men to make greater use of their local pharmacies as part of a national media campaign, Pop Down Your Local, to be launched on Thursday April 29.
The Pop Down Your Local campaign is designed to encourage men to use community pharmacies as a source of healthcare treatment and advice.
The initiative also aims to increase the uptake of ‘MOT’ services such as cholesterol and blood pressure testing which are available in many pharmacies across the UK. Led by the DPP: Developing Patient Partnerships, the campaign is also supported by several partner organisations including the Royal Pharmaceutical Society of Great Britain, the Consumer Health Information Centre, Men’s Health Forum, National Pharmaceutical Association and the Blood Pressure Association.
To support the campaign, a national poll of 470 men aged 18+ was conducted. Jean-Pierre Moser, the Society’s head of public relations and membership, said: “This is an ideal opportunity for BPROs to engage with their local media.