If new research is to be believed, and most women will!, the ever growing millions of women who nip, tuck, plump and stitch in search of the body beautiful could be wasting their money.
A team of British scientists says that the secret of an attractive figure lies not in emulating Pammy's bust or Kylie's bum, but in the age-old formula of staying trim.
The researchers have discovered the perfect body mass index, the standard measure of height against weight, for any woman looking to attract a mate is a score of 20.85, that they say, is more influential than any of the other features on display.
Their research shows that men are attracted to a certain body mass because it is associated with better health, which conflicts with previous research which has said that waist-to-hip ratio (WHR) is the most important factor, with curvaceous shapes corresponding to high fertility.
But now these results from the team at <<>> and <<>>, clearly illustrate that BMI is even more critical, and accounts for 75 per cent of body attractiveness, while waist-hip ratio, leg-length, and other body parts made up the rest.
Psychologist Viren Swami of UCL, who helped to lead the study, says their findings show that BMI is a better predictor of attractiveness than curves.
Apparently they found that as the images became more curvaceous, but with a higher BMI, they were seen as less attractive.
The popularity of curvaceous singers such as Jennifer Lopez and Beyonce has been credited with starting a new market in "buttock augmentation", and the UK has seen an astonishing growth in cosmetic plastic surgery.
This research involved nearly 700 men and women in Britain and Malaysia.
Participants were shown images of real women in five BMI categories, from emaciated (below 15); to obese (over 30), and were then asked to score how beautiful they considered each one.
In the UK, the most attractive BMI was found to be 20.85 for both men and women, while in less developed countries, it was slightly higher.