Most studies of college-student drinking have looked at the individual, and have relied on self reports. New findings gathered from on-the-spot observations show that parties with drinking games can predict higher blood-alcohol concentrations (BrACs). Young women at theme parties, especially with sexualized themes and costumes, drink more heavily than men.
Most studies of drinking by college students have focused on individual factors like attitudes, and have relied on self reports. A uniquely designed study instead had researchers visit college parties, gathering data on the spot. Findings revealed that drinking games and themed parties are associated with higher levels of drinking.
Results are published in the January issue of Alcoholism: Clinical & Experimental Research.
“Most studies use survey methods that require people to recall their drinking behavior – days, weeks or months prior – and such recall is not always accurate,” noted J.D. Clapp, director of the Center for Alcohol and Drug Studies and Services at San Diego State University and corresponding author for the study. “By going out into the field and doing observations and surveys, including breath tests for alcohol concentrations, we were able to mitigate many of the problems associated with recall of behavior and complex settings.”
“In addition,” said James A. Cranford, research assistant professor in the Department of Psychiatry at the University of Michigan, “this study is unique in its focus on both individual- and environmental-level predictors of alcohol involvement. Rather than relying on students' reports of the environment, researchers actually gained access to college-student parties and made detailed observations about the characteristics of these parties.”
For three academic semesters, researchers conducted a multi-level examination of 1,304 young adults (751 males, 553females) who were attending 66 college parties in private residences located close to an urban public university in southern California. Measures included observations of party environments, self-administered questionnaires, and collection of blood-alcohol concentrations (BrACs).
“Both individual behavior and the environment matter when it comes to student-drinking behavior,” said Clapp. “At the individual level, playing drinking games and having a history of binge drinking predicted higher BrACs. At the environmental level, having a lot of intoxicated people at a party and themed events predicted higher BrACs. One of the more interesting findings was that young women drank more heavily than males at themed events. It is rare to find any situation where women drink more than men, and these events tended to have sexualized themes and costumes.”