Skipping breakfast and snacking on sugary and fatty foods could be fuelling Britain's rising obesity rates among the under 25s.
A new survey commissioned by Cancer Research UK into the nation's breakfast habits discovered that nearly half the 16-24 age group miss breakfast - the first and most important meal of the day - at least twice a week.
The survey, commissioned to raise awareness of the charity's annual Britain's Biggest Breakfast campaign, also showed that 85 per cent of under 25s questioned admitted to snacking, with fatty and sugary foods, such as crisps, biscuits, cakes and sweets favourites to keep mid-morning hunger at bay.
Professor Jane Wardle, director of Cancer Research UK's health behaviour research centre, said: "There is still widespread ignorance that being overweight or obese increases the risk of a number of cancers. We know obesity rates are rising in the UK and research has shown that this trend begins early in life.
"Children who are overweight or obese are likely to grow into obese adults whose risk of cancer and other diseases is increased because of the extra weight they are carrying. This survey reflects the worrying trend that too many young people miss breakfast only to resort to sugary and fatty snacks when they get hungry. These habits can be hard to break."
Cancer Research UK carried out the survey of over 2,000 people to promote Britain's Biggest Breakfast. The charity is calling for people across the UK to celebrate Britain's Biggest Breakfast's tenth anniversary by throwing a breakfast 'party' to raise money for research into all types of cancer.
TV presenter Amanda Hamilton, one of the UK's leading nutritionists and Britain's Biggest Breakfast supporter, said: "A healthy breakfast is important as part of a balanced diet and is an excellent way to start the day.