Published on November 7, 2008 at 4:16 AM
"Men who viewed the layouts of objectified females reported more body self-consciousness than the other two groups," Aubrey said. "Even more surprising was that the male fashion group reported the least amount of body self-consciousness among the three groups."
Aubrey speculated that the exposure to objectified females increased self-consciousness because men are reminded that in order to be sexually or romantically involved with a woman of similar attractiveness, they need to conform to strict appearance standards.
To test her theory, Aubrey and Taylor completed a third study that involved breaking men into two groups. Group one received lad magazine layouts of sexually idealized females and group two received the same layouts with average-looking 'boyfriends' added to the photos, with captions about how the female models are attracted to the average-looking men.
"We found that the men who view the ads with the average-looking boyfriend in the picture reported less body self-consciousness than the men who saw the ads with just the model," Aubrey said. "When the men felt that the model in the ad liked average-looking guys, it took the pressure off of them and made them less self-conscious about their own bodies."