Oct 6 2009
THQ Inc. (NASDAQ: THQI) today announced that The Biggest Loser interactive health and fitness video game is now available at retail outlets throughout North America exclusively for Wii™ and Nintendo DSi™/Nintendo DS™. The game will also be made available in the UK and Australia over the coming months. Offering more than 90 exercises and featuring the expertise of trainer Bob Harper, as well as Jillian Michaels, from the hit NBC television show, The Biggest Loser video game is rated E for everyone and is available for the suggested retail prices of $39.99 on Wii and $29.99 on Nintendo DSi/DS.
“The Biggest Loser interactive fitness game takes the same successful formula of The Biggest Loser television show and applies it to the virtual world,” said Nicole Armstrong, divisional vice president, marketing for THQ Kids, Family and Casual Games. “Players are led through a wide range of workouts and given proper nutritional tips to help them safely change their lives through diet and exercise.”
“In a perfect world, we wouldn’t have to turn away applicants from The Biggest Loser TV show,” said Bob Harper, The Biggest Loser trainer. “Now that The Biggest Loser interactive fitness game is available, a wider audience can be reached and anyone who has the game can get access to the show’s expert health advice and body-changing workouts to reach their personal fitness goals.”
“With season eight of The Biggest Loser TV show currently underway, this interactive fitness game is a perfect addition to our The Biggest Loser product line,” said Kim Niemi, Senior Vice President, NBC Universal, Television, DVD, Music and Consumer Products Group. “It’s fun for the whole family and encourages positive fitness and nutritional habits.”
“Having The Biggest Loser game is like having your own personal trainer in your living room,” said Mark Koops, Managing Director at Reveille, the production company behind The Biggest Loser. “Players are able to customize their routines and determine their intensity level, while their trainer gives them feedback in real-time.”