Doctors are considered the most trustworthy source of health information, according to a recent survey, yet consumers typically don’t have 24/7 access to their physicians. Recognizing that need, Merck & Co., Inc. today released its new medical book, The Merck Manual Home Health Handbook and a new iPhone® application (app) The Merck Manual – Home Edition, written by more than 300 key worldwide medical experts.
A new Opinion Research Corporation (ORC) survey commissioned by Merck, reports that approximately two-thirds (64 percent) of consumers turn to physicians and medical professionals as their most trusted source of health information. According to the survey, the number one reason was because of their verifiable health credentials.
As one of the most comprehensive and current medical books addressing health issues across all life stages, The Merck Manual Home Health Handbook includes informative or specialized sections on the specific medical hurdles that children and the aging population face, as well as timely health topics such as the H1N1 (Swine) Flu. The new book breaks down complicated health conditions into an easy-to-understand format, making comprehensive health information available to everyone.
“When it comes to something as important as health, people need to be educated and empowered to make smart decisions for themselves and their families, in consultation with their health care providers. We feel it is Merck's responsibility to aid in this effort by giving them the reliable and trustworthy information they need,” said Dr. Richard Pasternak, vice president, Head Global Scientific Affairs & Scientific Leadership. "And better yet, give them the information in everyday language that's easy to understand.”
The new app, developed in collaboration with Agile Partners, is designed specifically for the iPhone and iPod touch and contains the same material as The Merck Manual Home Health Handbook. It brings consumers added convenience in accessing key information wherever they are. Featuring an easy-to-use interface, the app enables users to quickly find information, share topics via e-mail and bookmark favorite subjects.
"Our new Merck Manual – Home Edition iPhone app is perfect for today's on-the-go consumers of health information," said Robert S. Porter, MD, editor-in-chief of The Merck Manuals. "In addition to the latest health care and medical information, we included a practical 'Emergencies and Injuries' section that is accessible from the app home screen." A new app of The Merck Manual – Professional Edition is also now available for doctors, nurses and other health care professionals.
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