TotalPaas, Inc., a new Web-based technology innovator, today announces the launch of the company offering a hyperlocal social media-marketing platform for community leaders building personalized online communities. TotalPaas debuts its platform to service providers such as telecommunications and cable companies, newspaper publishers and health companies seeking to build and monetize community focused portals.
Utilizing the TotalPaas portal technology called PortalPaas™, community leaders can efficiently deploy their online social platform serving local news and events while fostering community exchanges of what’s happening in the neighborhood. PortalPaas enables the delivery of hyperlocal personalized content based on member interests, activities, news, social groups and media choices. Through personalization and behavior relevancy analysis, PortalPaas drives up hang time, captivates the audience, promotes local economic growth and allows monetization of the portal from effective delivery of targeted local advertisements.
“TotalPaas offers ways for our partners to deepen their brands in the community; grow revenue from untapped local ads, protect market share from churn while increasing hang time and driving up revenue,” states Tami Tran, president and CEO of TotalPaas, Inc. “We focus on simplifying people’s lives with relevant hyperlocal information that is personalized to gain productivity on a daily basis.”