AlphaDetail adds two new features to its suite of tracking services

AlphaDetail, an innovator in pharmaceutical marketing research, is pleased to introduce two new features to its suite of tracking services: AlphaLink and AlphaMonitor.

AlphaLink helps clients better understand their competitive landscape by integrating secondary research with tracking study results. "One of the biggest issues facing clients today is managing through vast amounts of data, gathered from a number of different sources," says Rishi Varma, co-founder of AlphaDetail. "AlphaLink provides an integrated view of a market, enabling a more focused, holistic market understanding."

AlphaMonitor provides real-time online access with up-to-the-minute results for any of the company's tracking services - from continuous tracking to monitoring key variables in periodic tracking studies. "Pharmaceutical and biotech marketers are frequently looking for fast insights to react to market changes," reports Dave Johnson, Vice President of AlphaDetail's Professional Services team. "AlphaMonitor offers instant views and dynamic access to study results that enable marketers to quickly understand and react to feedback from the market."