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Veeva Systems upgrades its CRM application

Published on October 21, 2009 at 8:16 AM · 1 Comment

It’s the typical start to a day at a life sciences company. The sales representative grabs a coffee, sits down at his desk, checks his voicemail, and logs in to the system. Only this morning, the system is different and offers new functionality. Users have a new window into the status of a drug’s formulary position, a new account wizard has been added to PDAs and tablets, and rolling 4-week time frame displays are now available. These enhancements and more were pushed out to Veeva CRM users without any disruption to their workday. They never had to be retrained how to use a new version of software. And, the customer never had to pay one extra penny for the new features.

“We’ve experienced six Veeva upgrades, and they’ve always gone smoothly,” said Rick Keefer, president and CEO of Publicis Strategic Solutions Group. “We also like the ability to turn the new functionality on or off as needed. Veeva CRM is web-based SaaS, state-of-the-art technology, and a significant improvement from what we had been using for our field sales teams.”

Every 90 days, Veeva Systems (developers of the first and now leading SaaS CRM system for the life sciences industry) upgrades its CRM application for the benefit of every customer – large and small – and all of their users regardless of whether there are five or 5,000. Upgrades are based on verbal and analytical feedback from customers as well as ongoing research and innovation from Veeva’s development team. The enhancements are automatically and transparently pushed out to users via the web, and customers are given the option to turn the new functionality on or off based on their needs. All mobile users also benefit from the same upgrades simultaneously.

Veeva CRM’s multi-tenant SaaS architecture enables the company to provide its customers with quarterly upgrades at no extra charge and with no system interruption.

In its latest upgrade, Veeva made the following enhancements:

Comments
  1. Manny Manny United Kingdom says:

    Great article, Sounds like you hae a great relationship with your CRM vendor. This is very important and is a must with software solutions that run the busiess. We adopt the same level of relationship with our clients to ensure everything goes smoothly and they are happy with our service.

The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News-Medical.Net.



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