Oct 29 2009
InfoMedics, Inc. has implemented patient feedback programs to improve doctor-patient communication and enhance the impact of marketing programs for biopharmaceutical brands through every phase and challenge of the product life cycle: disease state awareness, early experience, branded launch campaign, growth, mature product and patient compliance.
InfoMedics' doctor-patient feedback programs close the loop between patients and doctors by documenting patients' experiences with prescription drugs and medical devices by providing real-time data to each patient's prescribing doctor.
This information lets doctors know when drugs are working well for their patients and also alerts them to potential issues -- such as a risk of non-adherence -- that can be used as talking points during the next office visit. The process also includes an array of patient education tools, and provides physicians with unique insights about how the drugs they prescribe are affecting their patients.
"With decreasing budgets and increasing regulatory and public scrutiny, pharmaceutical companies need to be more strategic than ever in marketing their brands," said Gene Guselli, president and CEO of InfoMedics. "Over the last 14 years, our patient feedback solutions have consistently proven that they can be applied to tackle a challenge at any point in a product's life cycle and result in positive improvements in the communication between patients and their doctors as well as benefits to the pharmaceutical brand."
An Arm and a Leg: Attack of the Medicare machines