Winning placement on Managed Care formularies, the first step for product's increased market share

In today's payer-driven pharmaceutical marketplace, winning placement on Managed Care formularies marks only the first step for a product's increased market share. However 90 percent of executives working in Managed Care rate pull through tactics, such as health fairs and formulary update letters, as effective ways to impact demand after formulary placement.

"Developing Managed Care Pull-Through Program Excellence," primary research by Best Practices, LLC, delves into the strategies and tactics for increasing pull through for pharmaceutical, biotechnology and medical device companies. Executives from Pfizer, Merck, Johnson & Johnson, GlaxoSmithKline, AstraZeneca and others contributed metrics, challenges and insights.