Awareness campaign for Children’s Neuroblastoma Cancer Foundation wins GCG Marketing honors

GCG Marketing today announces its award of Best Corporate Advertisement/Campaign at the 2009 Medical Marketing & Media Awards honoring the agency’s development of an awareness campaign for the Children’s Neuroblastoma Cancer Foundation.

The campaign featured gripping headlines alongside haunting photographs of children living with neuroblastoma, taken by Fort Worth’s Geno Loro Jr. The award is the second national healthcare honor GCG has received for the campaign this year, following a Manny award for Best Philanthropic Campaign by Med Ad News, and the campaign also garnered local and district ADDY^® awards from the American Advertising Federation. Earlier this year, GCG was named one of the top 75 healthcare marketing agencies by Medical Marketing & Media magazine.

“The continued recognition we’ve received for our work on the CNCF campaign is a true honor,” said Neil Foster, GCG Marketing president. “Neuroblastoma is an awful disease in need of greater awareness, and we’re hopeful that both the campaign and these awards help facilitate the discussion of funding for research options.”