After a thorough, long-term strategic brand-building process, Sunlighten(TM) has been chosen as the new name for health & wellness leader Sunlight Saunas(TM). Under the same ownership and with a renewed sense of corporate mission, Sunlighten (http://www.sunlighten.com) has plans for a host of cutting-edge wellness products over the coming years, including advances in its line of long-celebrated infrared saunas.
As the world leader in production and distribution of infrared saunas, Sunlight Saunas decided the time was ripe to better deliver on its goal of helping people live more vital lives. The company is the same, but the new corporate identity opens the door for a more diverse portfolio of wellness products imbued with technology--hence its new tagline, "Empowering Wellness".
"Sunlight Saunas has grown up," explains Director of Marketing, Rob Persaud. "Our new name - Sunlighten - more strongly positions us to help support the collective shift from disease treatment toward disease prevention, soon across a variety of new products."
The health and longevity benefits of Sunlighten Saunas were recently showcased by Dr. Oz on The Oprah Winfrey Show. Dr. Oz spoke specifically about the assistance infrared therapy provides in burning calories via increased circulation, in detoxifying through a more comfortable sweat, and in reducing blood pressure.