Three out of four mothers with a child between the ages of two through 12 are extremely, very, or somewhat concerned about their child's health this coming winter, according to a survey conducted by Opinion Research Corporation and commissioned by Bionorica, an international company pioneering clinical research of natural remedies including Sinupret® for Kids, a product which supports healthy respiratory function in children (www.bionoricausa.com).
Results also showed that:
- Two out of five mothers report that they are more involved in personally managing their child's health this year.
- Most are using a wide range of actions, centering around preventive and/or natural health remedies to keep their children healthy.
- Concerns about over-the-counter (OTC) medications for children are increasing moms' interest in and use of natural remedies.
"The survey's findings are in keeping with the growing recognition by parents that natural remedies and prevention are vitally important in keeping kids healthy," said Robert Sears, M.D., co-author of the Sears Parenting library and a practicing pediatrician in San Juan Capistrano, California. "I believe we are reaching a tipping point at which parents realize their important role in wellness and prevention, and the value of natural remedies and good health practices for their children."
The survey shows that interest among parents in using natural remedies for their children this fall is double the interest reported just last March by another Bionorica survey. Today, 46% of parents reported they are interested in natural remedies for their children as compared to 23% in the March study who were currently giving children natural remedies.
What Moms are Doing to Keep Children Healthy
The most commonly mentioned actions moms will take to keep their children healthy this winter included:
- Sticking to a healthy diet (87%)
- Getting regular exercise (84%)
- Getting more rest (79%)
- Taking vitamins or supplements (76%)
- Being more vigilant about their child's health (73%)
- Calling their doctor at the first sign of health problems or symptoms (56%)
- Using natural remedies with their children (45%)
Moms are Concerned about the Safety of Over-the-Counter (OTC) Products for Children
Eight out of 10 mothers (81%) surveyed were very aware of the Federal Drug Administration's concern over the use of OTC medications for young children. As a result of this awareness: