Hallmark Insights to provide incentive rewards for TriZetto’s Value-Based Benefits Solution

The TriZetto Group, Inc. today announced that Hallmark Insights, a wholly owned subsidiary of Hallmark Cards, Inc., will provide incentive rewards as an integrated component of TriZetto’s Value-Based Benefits Solution for healthcare payer organizations. Available in early 2010, TriZetto’s software solution will enable health plans using TriZetto’s enterprise administration systems to offer employers automated benefit programs that incent members to adopt healthier lifestyles and effectively manage chronic conditions.

TriZetto’s Value-Based Benefits Solution will employ Hallmark Insights’ incentive rewards to encourage health plan members to complete health risk assessments, for example, or participate in worksite wellness and disease management initiatives. Hallmark Insights will disburse rewards that can be redeemed for gift cards to more than 350 leading retailers, catalogs, restaurants and entertainment companies.

"The addition of Hallmark Insights as an integrated component of our Value-Based Benefits Solution will augment our distinctive ability to automate the administration of personalized health benefits and member incentive programs tailored to the individual’s specific medical conditions and health and wellness activities,” said Jeff Rideout, M.D., chief medical officer and senior vice president of cost and care management at TriZetto. “For health plans, the automation of incentive programs relieves a labor-intensive component of value-based benefit design.”

“Member participation is where the rubber meets the road in value-based benefits, and the value of choice with the incentive of gift cards drives participation,” said Keith Fenhaus, chief executive officer of Hallmark Insights. “For one Hallmark Insights client, moving from cash to a choice of gift card increased the completion of health risk assessments by 59 percent in one year.”

“Member participation is much higher when rewards are delivered in days rather than weeks,” explained Gail Knopf, TriZetto’s vice president of enterprise strategy. “Uniquely, Hallmark Insights’ print-on-demand capability allows quick and reliable fulfillment of gift cards to members within 24 to 48 hours and therefore is an ideal partner in serving our valued payer clients and their employer customers.”

An Incentive Federation study indicates that gift cards and gift certificates are the most popular merchandise rewards for non-sales employee incentive initiatives (62 percent), such as worksite health-management programs.¹ And according to a 2008 PricewaterhouseCoopers Touchstone study, incentives tied to wellness programs resulted in 40 percent to 120 percent greater participation.²

“It’s a combination of the right incentive, the right program and the right communications strategy that will have the most significant impact. By fine-tuning these components, we’ve had clients experience as much as a 400-percent increase in program participation,” Fenhaus said. “When members engage and make better lifestyle choices, the health plans and employers using TriZetto’s Value-Based Benefits Solution can experience lower claim costs, less absenteeism and higher worker productivity.”

“Incentives that reward healthy lifestyle choices are an important component of Integrated Healthcare Management,” added Knopf. TriZetto’s industry vision, Integrated Healthcare Management, is the systematic application of processes, shared information and aligned incentives to optimize the coordination of benefits and care for the healthcare consumer.