Dec 8 2009
Qualis Health names Genuine Interactive as its interactive agency of record, according to John Grayson, president of the interactive marketing agency (http://www.genuineinteractive.com). The Seattle-based Qualis Health chose Genuine Interactive after a national review of firms.
Working with Qualis Health's Vice President, Corporate Communications, Joyce Shaw, the agency team will create a full redesign of the Qualis Health (http://www.qualishealth.org) website for the independent nonprofit healthcare quality improvement organization. According to Ms. Shaw, "We chose Genuine because they understood our firm's complexity of service venues and identified the pathway to ascertain the most strategic options to enhance our brand essence on the web."
"We're excited about Genuine's growing health and life sciences practice as well as our new agency of record relationship with Qualis Health," according to Mr. Grayson. "Having recently expanded our creative, social media, development, and video teams, we're looking forward to creating an online brand strategy and engaging user experiences that are search friendly." The site is expected to be ready for re-launching during the second quarter of 2010.