BaylorHealth.com wins gold at Healthcare Internet Conference and silver at W3 Awards

Baylor Health Care System's website - BaylorHealth.com - took home the gold at the thirteenth annual Healthcare Internet Conference and silver at this year's W3 Awards.

The Healthcare Internet Conference awards program recognizes the best websites of healthcare organizations, online health companies, pharmaceutical and medical equipment firms, suppliers and business improvement initiatives. More than 1,100 entries were received from a wide range of healthcare organizations in 12 different categories. BaylorHealth.com received gold in the "Best Site Design" category for hospital systems.

The W3 Awards recognize creative excellence on the web by awarding outstanding websites, web marketing and web video produced by some of the nation's best interactive agencies, designers and creators worldwide.

"We are honored by these awards that we think show the success of our web strategy," says Steve Tatum, vice president of marketing, Baylor Health Care System. "We know that more than half of patients in America seek out health information online and we want to be a resource for not only those wanting to know more about our system of hospitals, but for those who simply want health information from a nationally recognized source."

BaylorHealth.com was redesigned in 2008 and now features an easy-to-use physician finder tool, health risk assessment tools, a multimedia encyclopedia and improved navigation. The current site was designed around what market research showed were consumer preferences.