MDPathways and RNPathways launched to tackle healthcare recruitment and staffing issues

Imagine what it would be like if every physician and nurse took today off…virtual chaos. More than any other industry in the world, people are the most vital resource in healthcare. Pathways, LLC. has solved a complex healthcare recruiting and staffing problem by connecting physicians and nurses to authentic career opportunities.

Pathways launched MDPathways.com and RNPathways.com, the first viral video job boards in the healthcare community. Both secure Web sites are designed to increase the recruitment and retention of relevant candidates through the use of viral videos. Facilities are able to use their best advocates--their physicians and nurses--to champion their brand to prospective candidates.

“Physicians, nurses and hospitals find that the recruiting process is littered with limited, incorrect or biased information,” says Pathways CEO Dan Gutknecht. “Pathways breaks down communication barriers and eliminates static written messages that fail to resonate the culture of an organization or practice.”

MDPathways has revolutionized the practice search process by allowing physicians to anonymously view aspects of a practice, hospital and community, all within a private network, and through the voice of their peers. Facilities post practice opportunities and use their own physicians to brand their facility through viral videos. Prospective candidates can view these videos and learn about career opportunities and the communities that they are located in on their own time and from the comfort of their home.

RNPathways connects nurses with their peers in an authentic and anonymous forum. Similar to MDPathways, RNs can learn about career opportunities and about the culture of the facility from the nurses that work there.

“What this also accomplishes is eliminating the need for high-priced recruiting firms, thus saving hospitals and facilities hundreds of thousands of dollars during these tight economic times,” Gutknecht says. “These sites bring the essence of the work itself back to the forefront of the search equation. Physicians and nurses don’t want sales information—they want authenticity.”

Both sites do not carry any subscription fees for physicians or nurses. Follow MDPathways and RNPathways on Twitter to get the latest practice opportunities.